If you are young and looking for a simple and straightforward business that does not require a lot of start-up capital, in which you can try your hand at and hone your entrepreneurial skills, then the apartment sublease niche is definitely suitable for you. It looks like this: you rent an apartment from the owner for a long period of time and look for daily clients for it (for a higher price, of course).

The stratum capital here is minimal - the first month of rent, a deposit, and the same amount to put the apartment in order. Even in Moscow you can spend 100,000 rubles, what other business will you start with this money?

About pitfalls, skerets and tricks for attracting clients and how much you can really earn from daily rentals, magazine Reconomica I talked to a person who has been in this business for more than 2 years.

How I found the business niche of daily rental housing

My name is Alexander Poberezhsky , I spent 2 years renting apartmentsdaily rent in Nizhnevartovsk. I didn’t have my own apartments, I rented them and subleased them. Call me a realtor or a speculator, but you can make money from this.

I worked at a hired job merchandiser for about six months, I was very tired of it, I wanted to do something of my own, do something that I like and brings good income. I think that anyone would like to work for themselves, do something they like and receive an appropriate reward for it.

Every morning when I went to work, I paid attention to various types of advertising that came across my path, I was looking for business. At that time, I still had a forum on the Internet dedicated to making money, and my friends and I actively discussed different types of income and small businesses.

Renting apartments daily is a profitable business!

One fine day I noticed that in our city apartments were actively advertised on fences. daily. N Our city of Nizhnevartovsk is young, it is just being built up, and in every microdistrict the construction of multi-storey buildings was actively underway. These construction sites were fenced with slabs and fences made of corrugated sheets, and on these very fences there was an advertisement for “apartment daily” . I immediately realized that this was free advertising, and the real estate business was a very profitable business, and began to collect information about this business.

At that time, I had neither knowledge nor experience in real estate, but I had a burning desire to learn all this, because I was just placing beer in stores. In general, I’ll tell you how I started running a small business renting apartments. daily.

Short-term rental of apartments - a growing business with a low entry threshold

Currently, apartments for rent daily, are actively pushing regular hotels out of the market. Agree that it is much more convenient to rent an apartment, whether you are a visitor or just want to relax and have a good time with a person of the opposite sex. In general, the advantages of apartments daily a lot, I won’t list them all, I think you can guess about it yourself.

How to look for your first clients

By the way, today it is quite simple to advertise this service; you need to enter “apartments” in the search engine daily in Nizhnevartovsk”, and the search engine will return many sites on this topic, most of them are free bulletin boards, i.e. you add photos of apartments and a description on any of the sites (and, of course, your phone number) - and tomorrow you clients call.

After several months of work, you will definitely have repeat business if your facilities are clean and comfortable, and the price is within the market price. You need to keep an eye on the price - as competition grows, the price gradually decreases; a high price will scare off many potential customers.

Economics of subletting apartments. Calculation using the example of a provincial town

So, now let's get back to the calculations - I will give them solely on the basis of my experience in the city of Nizhnevartovsk, where I live.

Renting a 1-room apartment for a long period of time - that is, for a month - costs from 16,000 rubles, you can find it cheaper if you wish, for a day it will cost 1,500 rubles, I take into account the most ordinary economy-class apartment. That is, if the apartment is rented out every day, you will earn about 45,000 rubles, subtract 16,000 rubles of rent per month and get 29,000 rubles of net profit, I did not take into account utility bills and consumables like toilet paper, soap, etc.

This is a rough initial calculation to understand the essence. In practice, achieving 100% occupancy is impossible for certain reasons. There is more demand on weekends. If you rent out apartments on weekends for 2 days, then your property will be idle on weekdays. If you look only for clients who take 5-7 days or more, you will end up with a lot of one-time applications.

In practice, you need to focus on a occupancy rate of 60-70%; with this figure, stable profitability is achieved. In our example, if the occupancy rate is over 60%, after expenses for utilities and laundry, you will receive 8-10 thousand rubles in profit from each apartment.

By the way, just recently I tried to do this again myself - I advertised my room on daily rental websites, I consistently receive 1-2 calls a day, so I think that the apartment will not be idle.

If you wish, you can expand the number of apartments to 2-3, or an apartment-type mini-hotel, well, it depends only on your efforts, accordingly, the profit will be much greater, I think you can calculate it yourself, I’ll just say that a 2-room apartment on a long stay for 1 month costs from 18,000-20,000 (also economy class). And renting this apartment for a day costs from 2000-2,200 rubles. Accordingly, if you rent a two-room apartment for 20,000 a month, and rent it out for 2,000 rubles, then you can earn a maximum of 60,000 rubles, in reality 40,000. We subtract the monthly rent (20,000 rubles), and we get about 20 thousand in profit from one apartment.

A two-room apartment is more profitable, although one-room apartments are in great demand. By the way, people who need an apartment for a day are most often interested in one-room apartments. In resort towns it is easier to find a family with children who just need a two-room apartment, but couples and singles will rent a two-room apartment from you only if the city has run out of available one-room apartments and a hotel room is still more expensive.

Since one-room apartments are most often in demand, it would be nice to have two one-room apartments and one two-room apartment. For me it was the other way around: one one-room apartment and two two-room apartments, my apartments brought in revenue of 5,500 rubles per day, not counting the rent that I paid to the owners.

How to negotiate with the owner that you will rent out his apartment daily

Approximately such objects are in good demand

There is no need to deceive the owners by saying, for example, that you or some specific people will live in the apartment - for example, employees from the company oriflame. Remember that tomorrow you will begin advertising this apartment on the website Avito in the daily rent section. Naturally, either the owners themselves, or perhaps realtor, who will help you rent an apartment will see your ad and inform the owners about it. Of course, you will be immediately evicted without returning your deposit for violating the lease agreement.

Never trust people, there are many scammers in the world who are ready to deceive you, always be on the alert, check the apartment carefully and do not allow people to live in debt, check the documents carefully. After each tenant, check all household appliances, be sure to check the stove to see if you forgot to turn it off. Also check your water meters to see if extra money is running away.

From theory to practice. How I started my rental business

Quite by accident, through a friend, I met a guy who dealt with apartments for daily rent, that day we drove up to a pizzeria, and he collected money for the week from the tenant, I immediately calculated it, and it turned out to be about 10,000 rubles. In fact, he did nothing and received such money, and I worked like hell and earned 16,900 per month as a merchandiser. That's when I started seriously thinking about starting this business.

Look for clients first, and then an apartment!

Naturally, we began to see each other more often with this guy, we just played billiards in the evenings, and sometimes I asked about the secrets of this matter. In general, in July I just started bombing fences every evening, drawing advertisements like “ap. day + short, quickly remembered phone number.”

After a couple of weeks, people started calling my number, sometimes there were 20-30 missed calls a day. Naturally, I tried very hard, my advertising was very different and stood out from the rest, I did 3D graffiti with black and colored spray cans, in short, by the fall I painted the whole city and began looking for an apartment.

This was back in 2010, now there is the Internet and many different daily sites on which you can advertise both for a fee and for free.

The search for an apartment was long, in the evenings I posted notices on boards near the entrances, and in the morning the cleaners tore them down, but I didn’t know about it, and therefore there were few calls from homeowners. Also at that time there was a free advertisement newspaper “Fair”. I placed my advertisement for renting an apartment in the demand section. In general, after almost a month I managed to find an apartment, naturally, I was scared, I didn’t know what to talk about with the owners and how to persuade the owner of the apartment that I would rent it out daily . This is where my friend helped me, he explained everything.

Business tricks and secrets

When the owners called, I said that I was renting an apartment for an organization, people would change, construction engineers would live, well, in general, I cheated a little. And one fine day I received a call from a man who didn’t care who lived, what was important to him was the money that I gave him at the beginning of each month for renting a one-room apartment.

The apartment was not very good, five floor , economy class. Having tidied up a little, I did everything the way it should have been: I bought bed linen, pillows and blankets, repaired the outlet in the kitchen and started renting it out daily.

Hourly rental gives maximum profitability

There were a lot of clients, a woman immediately moved in on the first day and off we went, when the apartment was vacated in the morning, I managed to rent it out by the hour, for 3 hours for 750 rubles, by the hour, by the way, they asked often, and always when the apartment was even occupied, I was on the phone, making arrangements with the next clients - so the apartment was occupied to the maximum. Sometimes I even managed to submit 2-3 times a day by the hour, so at the end of the month I ended up with much more than the amount that was planned. By the way, I had the lowest price per hour, which is why I was so often able to rent out the apartment to those who wanted privacy.

There is no problem with laundry. There is only laziness

The linen must be clean, otherwise you won’t see clients.

A month later I began to expand and rented a second apartment, a two-room apartment. The only disadvantage of this business is that every new client needs clean, fresh, ironed linen. I prepared the laundry at home, washed it in the machine and dried it on radiators, and of course ironed it, I didn’t have a car then, and I went to apartments by minibus with a backpack, the apartments were in different parts of the city.

However, the most pleasant moment of this business is the money that people pay when they rent an apartment. You take cash and a passport as collateral, now of course people already work with contracts and take money as collateral in the amount of 1,500 rubles, but I only took a passport as collateral.

Another month later, I rented another two-room apartment, and in total I had 3 of them. Honestly, it was very tense prepare linen every day, for every apartment and move people in every evening. However, I really enjoyed transferring money from my everyday wallet to the one I kept at home. Every morning I deposited 5,500 rubles, and at the beginning of each week I deposited money into a bank account of about 30,000 rubles.

How to make money on daily apartment rentals today. Step-by-step instruction

I repeat, I did this for a long time, then my life circumstances changed. But this business lives and develops. Despite the fact that the market is slowly being captured by the most advanced players with their own staff of maids, laundries, accounting systems and occupancy forecasting, it is still possible to make money by renting out apartments for the day.

An example of the daily rental market in a large city

Currently, to repeat all the success steps you need to:

1. Rent an apartment for a long term. You can rent an apartment partially furnished and without household appliances, for the first time put your own from the house, or buy it for pennies on avito Post it on Avito an advertisement in the “demand” section that you want to rent an apartment, also post advertisements near entrances, at bus stops with the text “I will rent an apartment,” and sooner or later you will find an apartment from the owner (no need to pay a commission to the realtor).
2. You tell the owner that visiting employees of the organization would live in the apartment (make up your own story), my brother was the owner of a road construction company. You need to receive a receipt from the owner stating that you have paid the month's rent and deposit; also find the required agreement on the Internet. It’s not bad if you immediately inform the owner of the apartment and directly say that you will rent out the apartment by the day.
3. Next, you need to place advertisements with photographs and a full description of the apartment on all daily rental websites, just type “apartments for daily rent” in any search engine. and your city, register on each of the sites and place your advertisements. The 2 main sites are Avito and Airbnb. By the way, I have a list of more than 40 sites on which you can advertise both paid and free, add me to contact, and I will gladly share it with you.
4. Create a VKontakte group, make business cards and place them in the apartment, or give them to the tenants. By the way, I handed out my business cards to taxi drivers when I was going to the apartment, I simply said: “Do you mind if I leave an advertisement with you?” - and gave several business cards.
5. You also need to partnerwith people who are already doing this business. Just find apartments daily in your city, call, introduce yourself, tell him that you will refer him clients when the apartment is occupied and would like to receive the same in return. 1-2 partners are needed, also communicate with partners about pressing issues and learn from other people’s mistakes.
6. Complete the apartment with everything necessary for living: furniture, household appliances, bedding and other small items.
7. Now you need to rent out your apartment. It is best to rent it not to children for parties, but to adult business travelers and shift workers - serious people, immediately filter such people over the phone. You take the rent per day, fill out the contract plus a deposit (1500 rubles, or a passport).
8. Then you take the keys back and inspect the apartment, if everything is in order and in place, return the deposit and leave. Naturally, you put things in order in your apartment and look for new clients. Also work on marketing, advertise on radio, television , delegate posting of advertisements and expand to an apartment-type mini-hotel.

Is subletting an easy business?

A friend of mine, when he heard how many clients called me, and I simply turned them down because the apartments were occupied, always said: expand , you're just missing out on clients. Another friend of mine said that I get money for free. And the friend who told all the secrets of this business said that this is not a very good troublesome business and requires a lot of responsibility and attention.

Advice: The daily rental scheme can be greatly improved by not giving money to the owner, but by taking out a mortgage on the apartment. In this case, you will get the apartment as a bonus. .

In general, everyone has their own opinion on this matter, I personally really liked this job, compared to what I did before - just arranging bottles of beer in the store, and here you communicate with people all the time, learn something new and so on.

One of my friends from the city of Barnaul took out a loan of 50,000 rubles from a bank, rented 2 apartments and is currently actively engaged in subletting.

Interesting to try, but afraid of losing money? Try it!

Who is this business suitable for?

This business is great for people who work in hired jobs with a small salary; you just need to save a small amount of money - the minimum starting capital - and start operating according to the scheme. When I started, I only had 30,000 rubles, which I saved up in six months while working as a merchandiser.

Also in this business you get quick, “free” money that you can add or save in a bank account; I managed to accumulate more than 300,000 rubles in 7 months. Well, then do what your heart desires, start your next business, either buy a car or just go on a big vacation. After all, you can

The number of offers of apartments for commercial rent has increased significantly since the beginning of the year. The reason for this was the falling demand and the growing number of apartments put up for rent for the first time. More and more people who have left the country for an indefinite period are renting out their only home.

Rental rates fell sharply; by the beginning of May, apartments were rented approximately 20% cheaper than in February. And with the beginning of summer, seasonal short-term offers were added, which also puts pressure on the size of the monthly rent. As a rule, the summer price decline is 5%, and with the end of the summer season a reverse movement is observed. So the situation for owners will be somewhat better by mid-autumn.

But the key point has always been and remains the selection of a tenant, assessment of his decency and solvency. Many apartment owners rely solely on their experience, but I recommend verifying the information provided by doing simple searches on the potential tenant's name and phone number. At Maroom we also use scoring - an assessment method that banks use when deciding whether to issue a loan.

I would recommend renting an apartment through the Internet and trusted agencies: friends and acquaintances, as a rule, count on discounts and special conditions. The best option is when your agent is interested in a bona fide tenant - this is the case with a trust, maintenance or concierge service. For example, our company evaluates an apartment, puts it in order, insures it, finds and checks tenants, and then charges a monthly fee, taking into account personal income tax. This type of service costs owners 7% of the rent.

How to prepare an apartment

Decide on the audience for your apartment rental ad. This will determine how quickly you rent it out, and who will become your tenant and with whom it is more pleasant for you to communicate. Most people would like a Czechoslovak sideboard, carpets on all the walls, and malachite linoleum. If the task is to monetize the apartment, it is better to set a fair price. Even the most killed give up when the owner realizes that the years are passing, and the tenant on the white horse has not appeared.

But if you invest a little time and money (we recently gave you some tips on how to do this as efficiently as possible), then young people with taste will also be interested in the apartment. Sometimes a clean bath is more important than being close to the subway.

In Germany, everyone who moves into a rented apartment receives absolutely white walls and is obliged to leave them the same when moving out. In our opinion, this advice works great for us too.

It will be great if you splurge on several floor lamps and large photo frames with posters in A1, A2 format - residents will then be able to insert their photographs or posters, and an apartment with walls on which something hangs is always more advantageous. Replace tiles in the bathroom and ceramic backsplash in the kitchen, choosing not patterned, but simply colored options. The same rule applies to curtains and drapes, and it would be nice to have them at all.

But the simplest advice on how to rent out an apartment faster: invest in decent photographs taken with a DSLR camera with the appropriate lens. Even tattered wallpaper will take on a vintage feel if you don’t photograph it with a Nokia 3110 with a flash through a glass of water.

How to pay taxes

Renting out your own apartment is not a complicated business at all. It will provide you with additional income without constant large expenses. Whether to conclude an agreement or not is not a question. This is primarily your safety: a guarantee of the safety of your property and timely payment. In case of disagreement, the disputes will be governed by the provisions in the contract. A residential lease agreement is concluded with ordinary citizens, and a rental agreement is concluded with organizations. A lease agreement with an individual can be concluded for a period of no more than five years, and a lease agreement can be for an indefinite period. A lease agreement with an organization concluded for a period of more than one year must be registered with Rosreestr.

Rent, like any income, is taxed. It is no secret that most of these transactions are carried out away from the tax office. But few people know that the tax office can find out about renting out an apartment from other government agencies (for example, from Rosreestr, that you own several apartments), from local police officers, neighbors, and sometimes even from dissatisfied tenants. We recommend that you play a fair but profitable game.

You can rent out an apartment as an individual and pay personal income tax, or become an individual entrepreneur by choosing one of the special tax regimes. What will be more profitable for you depends on your income.

If the rent is less than 14 thousand rubles per month, draw up an agreement as an individual - your taxes will be 13% of this amount. At the end of the year, by April 30, you need to submit a 3-NDFL report with a copy of the lease agreement attached and pay the tax. The tax payment deadline is July 15. You need to submit a report and pay the tax amount to the inspectorate at your place of registration. With a rental rate of 14 thousand rubles, you will lose 21,840 rubles in taxes per year.

If the rent is more than 14 thousand rubles per month, open an individual entrepreneur. It is not difficult to register an individual entrepreneur and can just as easily be liquidated at any time. You can prepare registration documents yourself: there are free services that will help you do this quickly. When registering an individual entrepreneur, along with the documents, be sure to submit a notification for the application of the simplified taxation system, indicating the object “Income” in it. Then you will pay only 6% tax on the rent. In five days you will be registered and issued a certificate. It is important to remember: individual entrepreneurs must pay insurance premiums for themselves. The amount of contributions is 22,261 rubles 38 kopecks. This is a required part. And there is an additional one: if you earn more than 300 thousand rubles in a year, then you need to pay 1% of income above this amount. You need to pay your tax quarterly by April 25th, July 25th and October 25th. Submit a report once at the end of the year and pay the final tax amount for the year to the tax office according to your registration. The reporting deadline is April 30 of the following year. At a rental rate of 15 to 25 thousand rubles per month, taxes and fees will cost 22,261 rubles.

When renting out an apartment, an individual entrepreneur can also work on a patent. A patent is good for its complete lack of reporting, but it rarely turns out to be profitable. The cost of a patent is set separately in each region. For example, in Moscow, renting out an apartment of up to 50 square meters in the Central Administrative District will cost 45 thousand rubles per year plus insurance premiums. The minimum deductions will be almost 70 thousand rubles per year. For our example, a patent will be more profitable than other options only with a rent of more than 80 thousand per month.

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Entrepreneur from Omsk Dmitry Fokin believes that the current economic crisis will radically change the consumer behavior of Russians: in his opinion, more and more people will rent necessary things, rather than buy them and stand in queues. Dmitry and his partners launched Rentalist - a website for renting out and renting almost any thing. People can choose and rent various good options ranging from toys to a car. The main advantage for the client is the cost of the service, and for the organization - constant income and goods in property. Dmitry Fokin told the Biz360 portal about what kind of profit you can get, how to open a business, find premises and equipment.

Dmitry Fokin, entrepreneur, co-owner of an online rental service Rentalist.me. Born in 1979 in Omsk. Graduated from the Moscow State Construction University and the Institute of Real Estate and Construction Business. Gained experience in various fields - consulting, economics, trade, law, e-commerce, etc. Since 2015 - one of the founders and head of the Rentalist.me rental service.

Dmitry Fokin

Russians are cautious about rentals

This is not our first business. After completing the next project, we began to think about where to move next. By that time, the dollar began to jump.

My partner and I simultaneously came up with the idea of ​​creating a rental service, combining a large number of offers on one platform. At that time, we believed that everyone desperately needed a service where they could rent something, and as soon as people found out that there was such a place, all our servers would immediately go down.

In fact, people need rentals, but many don’t think about it, they simply don’t allow the idea that they can just call and rent from other people for half a day, for example, a saw or a bicycle for the weekend. There is a stereotype that if you need something, you can find it from friends, or go buy it, or borrow it from work

After the New Year holidays in 2015, we composed everything, and in April we started. Quite quickly we realized that people themselves were not yet ready to make money on the things that were lying on their balconies. There are professional services that provide rental items, some owners of these businesses willingly cooperate with us, but there are also those who say - why, we have our own website, why duplicate somewhere else.

Thickness gauge for rent

If our project is compared with something, then it can be compared with Avito - of course, in terms of structure, and not in terms of scale yet. On Avito, an auto store can display its own cars, and an ordinary person sells Zhiguli. It’s the same here: there is an opportunity for rental businesses to exhibit their range, and anyone can rent out their skates through us, which they’ve had on their balcony for 20 years. Accordingly, you can rent anything - from mixers and board games to construction formwork, cranes, and heavy equipment.

The assortment is quite wide, we included almost the entire product range, made catalogs - you can find everything from rakes to helicopters. For example, renting a hookah per day costs 300 rubles. Or here’s a thickness gauge to see if the car is painted or not, 300 rubles a day. Soap bubble generator for events - 400 rubles per day. Go-pro camera - 500 rubles. From the original - a set of hex keys, 5 rubles per day. Books, board games, roller skates, photographic equipment, lenses, tripods, carnival costumes, wedding accessories, historical uniforms, life-size puppets, wigs, evening dresses, cocktail dresses, etc.

At the start, we devoted a lot of time to creating a digestible catalog so that a person could find what he needed. We have divided all this into 11 large sections, and they also have subsections that include more categories.

Marketing and promotion

As for promotion, we probably haven’t invented anything here, SEO promotion, content marketing, etc. The project is federal, we implemented geolocation, that is, if a person is from Yekaterinburg, for example, then he sees proposals for Yekaterinburg. While the programmers were finalizing the service, we were collecting a database of rental companies that do this as a business. We collected about 2 thousand companies across the country and sent out a newsletter. The result was this: website traffic increased, but the amount of content at the very beginning did not meet our expectations. That is, rental services decided that they probably don’t really need it now.

We went to the second round of promotion, sent out press releases to local and federal media. An online news platform responded and we recorded an interview. Then the local TV channel, then the Metro newspaper. Attendance has increased twenty times.

The bulk of visitors are people who want to take something, because demand is now leaning from purchases to the consumption of rental items. But ordinary people don’t want to rent them out yet.

When we launched the project, we studied how things were with rentals, for example, in Soviet times. There was a system of rental shops, many people used rental TVs for several years, this was due to a total shortage. In the 90s there was nothing at all, in the 2000s there was a surge in consumer activity, people simply forgot about rentals. Now, due to the economic situation, people will remember him little by little.

When we launched, we were aware that this culture needed to be developed - both by people who are consumers of rentals and by those people who provide things for rental.

This is a forgotten story, but if you remember it, people will start using it. A couple of months ago I took part in a comparative interview, where the guys studied how things were going with box office in Russia and America. They said that in America they rent out a lot of things, and it is very popular. When they receive their diplomas, those famous gowns with tasseled caps, for example, are also rented. There is a whole industry there, there are things that are needed once in a lifetime and there is no point in buying them. This has been an idea for more than one year to somehow develop this topic.

“We need to reach high speeds”

Now there are more than 1.5 thousand products on the site. The main cities are Omsk, Moscow, Krasnodar, Irkutsk, Krasnoyarsk, St. Petersburg. At the same time, more people from neighboring countries are joining us - Ukraine, Belarus, Kazakhstan.

So far there is only an investment in the service. This is a kind of investment in the future, it will work someday. When some quantitative limit is passed, it will begin to bring in money.

The system of interaction between the tenant and the landlord works through our service; settlements are also carried out through us, so that people do not exchange money. Reserving deposits on the website, signing lease agreements, providing some paid services, advertising. The commission percentage is 5-10%, the question is in turnover. Now the question is not about self-sufficiency, but about reaching some high speed. We set a deadline of a year or two. Investments in the site amounted to around 100 thousand rubles.

We are currently developing a system for automatically adding products to the service to expand the range. I see that there are many requests for products in cities where we are not present. That is, people go to search engines, see us, go further and do not find what they were looking for. It turns out that there is demand, but we cannot satisfy it yet. As soon as we satisfy it, the client flow will grow and recognition will expand. When people start renting, they will be able to rent.

Rentalist project team.

Buying real estate is not only a way to save your own savings, but also an opportunity to make money on it by reselling or renting it out. This is one of the liquid and unique assets. There are two main aspects that guide businessmen who invest in real estate: the desire to save their money in the face of inflation and the desire to increase their income by reselling real estate or renting it out.

• Pros and cons of renting an apartment
• How much can you earn by renting out an apartment?
• Location matters
• New building or secondary construction - what to choose?
• Apartments for daily rent
• What documents are needed to rent out an apartment?

Pros and cons of renting an apartment

Purchasing housing for the purpose of further renting it out is the most common investment transaction. You won’t be able to make money quickly from such an operation; the average rental income is 3.5-5% per annum of the cost of the apartment. But this is a promising and long-term investment; over time, you can move adult children here or sell it for the purpose of building a country house. Of course, renting out an apartment requires some hassle: you need to constantly look for tenants, maintain the apartment, and make cosmetic repairs.

Before the crisis of 2008-2010. the number of “investment” transactions, subsequently associated with earning income, amounted to approximately a third of all transactions on the Russian market. Gradually their share decreased to 20%, and currently stands at 15%. At the same time, the number of long-term investors who purchase real estate for the future has increased.

Investing money in the purchase of real estate is a long-term project, but more reliable than a bank deposit. A bank deposit can be placed at 10-12% per annum in rubles, but possible risks must also be taken into account: recently there have been many bankrupt banks. Banks with a solid reputation offer low interest rates.

How much can you earn by renting out an apartment?

Let's take a look at the table, which clearly demonstrates rental income:

Apartment options	Apartment cost	Rental income per month, in rubles	Rental income per year, in rubles
Room	800 000	7 000	84 000
1 room apartment	1 900 000	14 000	168 000
2-room apartment	2 700 000	18 000	216 000
3-room apartment	3 500 000	22 000	264 000

But in addition to income, there are also fixed expenses - these are: apartment repairs, rent and utility bills (if this is not included in the rent), insurance and income tax.

Apartment options	Rent and utility bills per year, in rubles	Tax (13% of rent)	Redecorating	Insurance	Total expenses per year
Room	24 000	10 920	6 000	3 200	44 120
1 room apartment	30 000	21 840	12 000	7 600	71 440
2-room apartment	42 000	28 080	24 000	10 800	104 800
3-room apartment	60 000	34 320	36 000	14 000	144 320

The profitability and payback period are affected by the size of the initial investment in real estate, repairs, as well as distance from transport hubs. The payback period for apartments purchased with your own money is more than 10 years, and those taken on a mortgage are even longer. From a one-room apartment you can receive up to 96 thousand rubles per month.

Apartment options	Cost of the apartment, in rubles	Net income, in rubles	Income in %
Room	800 000	39 880	4,98%
1 room apartment	1 900 000	96 560	5,08%
2-room apartment	2 700 000	111 120	3,88%
3-room apartment	3 500 000	119 680	3,42%

Location matters

Tenants, and especially foreigners, are not interested in the historical location of the apartment, but in good transport links and the availability of the necessary services. If you don’t have the funds to buy an apartment in Moscow, then you can start buying an apartment in the Moscow region. The rental income from such an apartment will be 10-15% lower than in the capital, but 50% less money will be spent on purchasing the apartment.

The price of apartments and, accordingly, the cost of rent for housing located near metro stations and railway stations increase sharply. It is worth monitoring the construction of new metro lines and purchasing apartments there for rent. In Moscow, apartments in areas outside the Moscow Ring Road, where the metro arrives, are rising sharply in price. For example, in Mytishchi, the cost of purchasing and renting housing has increased by 30%.

Without losing, there will also be the option of purchasing housing in areas close to airports. At not so high costs, such apartments bring a stable income.

New building or secondary construction - what to choose?

When purchasing housing for subsequent rental, you need to consider two things: how long it will take to pay back the investment, and how much the housing will cost in the future. If you put the issue of return on funds to the fore, then you need to buy housing that is old.

Most of the offers on the apartment market are apartments of old construction. And the demand for them is quite high; renting an apartment at a lower price is more profitable than paying for renting an apartment. Although there is also a demand for them, some want to live in newly built houses and apartments filled with modern furniture and appliances.

Apartments in a new building are more expensive, so their payback period will be longer. But at the same time, rent in a new building will cost more. If an apartment is purchased on the primary market, it is recommended to buy it from a large developer who has experience in commercial development, as well as joint mortgage lending programs with state banks. The developer sells apartments in accordance with federal law FZ-214.

So, you have purchased an apartment and you have decided to renovate it. One of the main mistakes landlords make is to renovate an economy-class apartment with a business-class renovation. Believe me, tenants will not appreciate it, and you will spend quite a lot of money. Business class apartments are another matter; they must be equipped with expensive furniture and designer renovations must be carried out here.

Apartments for daily rent

Another type of income is renting out apartments on a daily basis. Such services are used by business travelers and tourists who do not want to overpay for hotels. The most in demand are middle class apartments, the cost per day ranges from 1.5-3.5 thousand rubles. The rental of this housing accounts for an average of 50%% of the total rental volume. The next most popular apartments are luxury apartments, the rental cost of which is 3.5-6.3 thousand rubles per month.

Of course, this business, like any other, has its negative aspects; the apartment may remain idle for some time. But during the autumn-spring period, and especially on holidays, middle-class real estate is 100% occupied, and the rental price on these days doubles.

What documents are needed to rent out an apartment?

After purchasing a home and carrying out renovation work, the apartment must be insured. We draw up a full insurance contract: we insure the walls, interior decoration, property located in the apartment, and, of course, civil liability (arson and fires due to the fault of the residents). For apartments that are rented out, an increased coefficient of 50% is applied. For example, for an apartment on the outskirts of the capital, valued at 7.5 million rubles, the insurance payment will be 15 thousand rubles.

If you rent out an apartment yourself, you must:

1. Obtain consent from all its owners and registered persons to rent out the apartment.
2. Place an ad and start looking for a tenant.
3. The agreement must be concluded for a period of 11 months, in which it is necessary to indicate:

• all persons who will live in the apartment (make copies of all passports);
• how rent will be paid monthly or quarterly;
• who will pay utility bills (electricity, water, etc.);
• rules for using electrical appliances;
• when the landlord can visit the apartment, etc.

Those who appreciate time can contact a law firm to draw up a lease agreement; this service will cost you 2 thousand rubles.

1. Draw up an act of transfer of the apartment, which indicates all the defects at the time of conclusion of the contract.
2. Write receipts in which the landlord indicates that he received the money, and the tenant that he received the keys.

If your housing is municipal, then the Moscow government requires you to register it with the State Unitary Enterprise. To do this, you need to contact the “Moscow City Center for Rental Housing”, here you need to bring: an application, the consent of all owners to rent out the apartment, an extract from the personal account or house register, a social tenancy agreement. The cost of the center staff service will cost you 1,600 rubles. After registration, the agreement will be registered with the State Unitary Enterprise.

So, in this article we tried to highlight all the pros and cons of renting out an apartment, which apartments are better to buy for rent, in which areas, we also indicated that this business is a long-term project and its payback occurs in a few years, but the project reliable and liquid, since no matter what the rent and rental demand are, you still have a liquid asset that you can use for your own purposes or sell it.

Daily rental of apartments is one of the methods of unique entrepreneurial activity, associated with certain costs and risks.

At business forums, the topic of daily apartment rentals does not lose relevance. The object for rent can be an empty granny's apartment, housing purchased with a mortgage, or your own apartment, which you want to rent out at a higher price, and rent cheaper housing yourself. Usually young people who do not have serious funds to open another business show interest in this topic.

In fact, large investments are not required here. But is it really easy to start and grow your rental business?

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So, initially there is no free apartment. Where can I get it? Not many options:

• Take out a mortgage;
• Rent any apartment monthly and rent it out daily;
• Provide your apartment as an object, and rent a place somewhere on the outskirts.

This is exactly what Dmitry Filimonov, who started a business in this area from scratch, does. And he is still only a little over 20. Dmitry arrived in Yekaterinburg several years ago, without experience he got a job as a realtor, but within a year he gained plenty of experience. Then he bought an apartment with a mortgage, already intending to rent it out on a daily basis, and continued to live in the rented apartment. Today he has 3 apartments with a mortgage, from which he has created a mini-hotel chain. The monthly income is 180-400 thousand rubles, which allows you to easily pay the mortgage. But in a few years he will already have free real estate without being encumbered by debt obligations.

How to start a rental business from scratch?

First, you need to study the rental market in the area where you are going to do business down to the smallest detail. To do this, you need to call the advertisements, visit the apartments and understand which offers prevail and what the prices are. It is better for the owner of the property to immediately openly say that you are going to sublet the property in order to avoid problems in the future. Not everyone will agree to this, but some will definitely be interested if you offer a price higher than the market average.

Which apartment is better to rent?

First of all, pay attention to the location: it should be convenient, close to the metro or Russian Railways station and important city infrastructure. Often clients leave the airport or train station exhausted, and hardly anyone wants to walk a couple of kilometers.

An apartment for sublease should be pleasant to look at, with modern furnishings (see). Thus, you either initially rent good housing for subsequent renting out, or carry out normal repairs in an old and dilapidated apartment. The “so-so” option will not work here. However, there is no need to completely dismiss them: if desired, they can be improved with quite decent repairs.

Of course, the first floor is not suitable - no one likes that. The view from the window doesn’t really matter, but it’s still better to avoid “garbage landscapes”.

An extremely important nuance is the absence of a musty and old smell in the room. No one will rent an apartment that smells bad. In terms of area, spacious one-room apartments or small-sized two-room apartments are suitable (you will need to break down the walls): this is due to the characteristics of the client type.

Who rents an apartment daily?

• Young couples;
• Spouses are in a quarrel;
• Travellers;
• Employees on a business trip and businessmen passing through.

The apartment can be rented either for an overnight stay for 6-9 hours or for several weeks. There are usually a lot of regular customers. If the apartment is satisfactory both in terms of price and quality, people will remember the good option, and they will rent it again themselves or recommend it to friends. Therefore, it is important to become popular, and then things will go uphill.

How much money do you need to invest to rent out an apartment daily?

1. Option. As a rule, beginning businessmen start their business by renting a new apartment. At a minimum, this is a deposit, a monthly payment in advance, and also from 50 to 100% - a payment to the agency if it was not possible to find anything suitable from the owner. Usually no one allows you to make all kinds of changes in the apartment (repairs, change of furnishings) if you are the tenant. The exception is an agreement with the owner of the destroyed apartment: its repairs are carried out partly to pay for rent. Then it is necessary to draw up the contract with special care to avoid losing your investments. At first, 5 thousand rubles will be enough to promote advertising. As a result, you can start an option with an investment of about 100 thousand rubles.
2. Option. You have more self-confidence and financial capabilities and take out a mortgage. Most often, the down payment is 30%. Monthly fees can vary widely, so check out the calculators. Usually this is one and a half times the cost of renting a similar apartment, therefore, the income is expected to be higher in plans! In this option, it is important to have another source of stable income; it is not suitable for beginners, since there is a risk of losing money.
   On the other hand, after a few years the property becomes your property and all costs are fully recouped. Then it is recommended to take it after some grandmother, or alcoholics. Such housing will be significantly lower in price than the average market price, and good repairs can improve it beyond recognition.

   Repair costs may vary. In general this is:

   • The cost of removing old plumbing fixtures, furniture, dismantling flooring and other materials, and garbage removal;
   • Payment for the work of a team of repairmen;
   • Purchase of building materials and decorative items;
   • Change of furniture.

Dmitry managed to sell old furniture on Avito and buy slightly used furniture there at an equally low cost. Of course, this takes a lot of time: you need to study advertisements, call them, visit buyers and sellers. But material savings are obvious. If there are chips and scratches, then it makes sense to go to a restorer and buy covers. In principle, it is possible to buy good furniture for little money at IKEA.

How to prepare an apartment for rent?

First, study photos of beautiful apartments and note what they have in common. Usually this:

• Spacious living space - no clutter or unnecessary furniture (clients like studio apartments);
• Modern interior;
• Bright design, but without “screaming” shades;
• Absolute purity;
• There are no yellowed parts of plumbing fixtures, window sills, etc.;
• No leaks.

What is Dmitry doing to make the apartment impress the client and make him want to rent it?

• Has a nice design;
• Provides spacious double beds;
• Installs a new kitchen with modern equipment;
• Pays attention to even small interior details.

Where to place an advertisement for an apartment for rent?

1. In the Internet

First, make a business card website. This is a simple resource of 1-5 pages. You can do it yourself using a website builder (about 1 thousand rubles), or order it from a freelance webmaster (about 4-5 thousand rubles) or in a studio (from 5 thousand rubles). The site must contain your contact numbers and photographs of apartments. Photos should be attractive and of good quality, so hire a photographer or try to do it yourself as professionally as possible.

The site can be promoted, but this technique is ineffective if there are competitors in the city. Then use contextual advertising: Direct and Adwords from the largest search engines. Use a selection of keywords to direct advertising traffic to you. Usually Direct is effective, but if you already have clients for a week, you should temporarily stop advertising.

List your apartment on free classifieds. In addition to Avito, don’t be lazy to visit others. Among the toll boards, Cyan is recommended. More sources – more clients.

To familiarize foreign clients with your services, use the international AirBnb service. It is not so difficult to get foreign clients - it is important that the apartment looks great in the photo, is within walking distance from the city center, and its cost is below the average for hotels.

2. Locally
   • Place advertisements in local newspapers;
   • Print out flyers and post them around the city;
   • You can place advertisements on paid boards near entrances - this way they will be seen by the maximum number of people.
   • Add advertising on the asphalt in high-traffic areas. You will need a can of spray paint and a stencil.

How to draw up a business plan for renting out an apartment on a daily basis?

• Sublease

Everything here is calculated simply, and there is no need for a business plan. It is clear that there is no extra money, keep the minimum calculations. Take the cost of a decent one-room apartment in your region. You will pay this much per month plus a deposit. We do not take into account deductions for realtors. For the second month, funds are in stock. Total 3 costs. For example, 25 thousand monthly rent for three months is 75 thousand. We make the website ourselves. We buy decorative items, towels and other small items for the amount of 5 thousand rubles. We'll spend another 20 on advertising. This is how we meet the previously announced 100 thousand.

Suppose the price is 2000 per day, in the first month the performance is 40%. Total - 24,000. We pay according to the meters. Minus a couple thousand is normal, we have almost no loss. In the second month you can already gain profit. After 2 months, the costs usually pay off (the deposit will be returned if the condition of the apartment does not worsen). Dmitry points to a stable occupancy rate of 70-80%.

• Mortgage

In Moscow, for example, a well-located, but old and terrible apartment can be bought for a price of 5 million rubles. Repair costs are about 200 thousand rubles. Another 30 thousand is payment for the services of a lawyer accompanying the transaction. Taking into account this amount plus advertising costs, you need to consider the mortgage.

Advice! Mortgage rates increased significantly in 2015, so it is not recommended to deal with this option now.

You must have at least 1 million 575 thousand rubles. for the down payment. Set aside money for payments in the next six months immediately (approximately 400 thousand rubles). The calculation of revenue is carried out in the same way with sublease.

• Cash

If the apartment was purchased with personal savings, then 12% per annum is not so bad even with a gloomy forecast. If the occupancy rate remains at 80%, then it will be 65 thousand minus other expenses. This equals a good salary in Moscow. You can rent similar housing nearby and have a difference of 35 thousand.

Although, this is a rather pessimistic option. Another entrepreneur, Alexander Zhinkin from Krasnodar, talks at his seminars about much more successful comparisons of income and expenses from his own experience.

Perhaps the reason is that in the regions of the Russian Federation the cost of monthly rent of apartments is lower, and mortgages are also cheaper, despite the fact that apartments “for a day” are more expensive than in the capital due to low competition.

Is it profitable to rent out an apartment daily? Expert opinions

Expert opinions regarding daily apartment rentals are very diverse:

Georgy, residential real estate investor:

“Daily apartment rentals are overly complicated. I use a different approach - I take out a loan for an apartment at the initial stage of construction. Of course, you can’t rent it out to anyone, because there’s no housing yet. After construction, it must be finished and brought into proper shape, this takes several months. And only then can you hand over and cover all expenses incurred. I make a profit by increasing the cost of the property, that is, I take the cheapest apartments in “successful” areas. I have several such properties in the cities of the Moscow region, but I can’t imagine how I’ll rent them out on a daily basis - I’ll spend more on gasoline, and there won’t be any time left for work. Then you need to borrow a lot of money and buy several apartments in one building - then at least there will be some sense.”

The opponent is Yuri, a realtor:

“I bought an apartment, and took out a mortgage for the second one to rent out in the same building. The house is large, many neighbors want to rent it out, and I just provide my services. There are neighbors with whom I have excellent relationships; it doesn’t matter to them who they live with, as long as they get money and don’t run into problems. I have a client base, it’s convenient to work. I don’t take time away from my main activity, and the mortgage is being paid off successfully.”

Alice, rentier:

“My main income is renting out two apartments. But I think that renting out housing on a daily basis is the same as creating extra work for yourself. It’s not for me to wash and iron dirty sheets from someone I don’t know, to wash out dubious stains, to scrub someone’s plumbing in my own apartment. I don’t want to be a cleaner in my own home for pennies of a difference. This is, firstly. And secondly, I do not recognize mortgages. And so it was with difficulty that I managed to get a second apartment for cash; I lived from hand to mouth due to expenses for purchases and repair work. Money won't come out of thin air, will it? I think it’s easier to get a job as a cleaner: the same effort and the same cash in your pocket.”

Finally, we note that the topic certainly has a right to exist. It is only important to correctly calculate all costs and expenses. It’s clear that you can’t make money “just like that” from daily rental housing.